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Twitter,YouTube as a PR front

Israel may have lost the PR battle bound to their original deadly attack on a ship for the aid to Gaza, but he is struggling with a series of video clips that demonstrate the fighters, started against violence.A few days after the botched attack that nine Turks died fighting over what exactly happened on board the ferry still in full swing on YouTube, with both sides posting videos over and over on the video-sharing Web site support their cause.It was chaotic images of Israeli troops from the attack on the Turkish-owned Mavi Marmara, the first the attention of the world.
Twitter,YouTube PR front
Internet Streaming Video bloody passengers and journalists to publish calls for help were transmitted in real time from the deck of the ship.

The last command, but the damage had been done, what a wave of indignation that a global shock has moved to cause the image of Israel.

Israel says its troops were attacked with violence because they fell into the Sea of Marmara, Mavi, and only shot in self-defense. Activists say the commandos shot when they arrived, what the people on board to act in self-defense.

Faced with a diplomatic response to Israel Zuniga their propaganda machine, a series of video clips on YouTube support his version of events.

granular elite commandos to take a beating at the hands of Turkish activists turned out to be unlikely as one of the success of the propaganda of Israel.

"More than 1.6 million people watched the scene. Was also used on blogs and forums," said Lt. Aliza Land, head of the new officers of the Israeli army in the media.

In another scene, taken from surveillance cameras of the ship, activists see the preparations for a confrontation.

"This material shows that delivery of metal poles, masks are placed, and you can see the light of the boat approaches, it is clear that they are preparing for a fight," said country.

"YouTube is the best tool we have that the video is the most powerful," said country.

Israel, but to defend a lot of criticism for the use of "Pirates" pictures on their failed attack - Material from the journalists who were on board the ship seized.

An interview with a passenger, he wants to be a martyr says, "is shown in a clip, not credited to any means of communication, and only as" pictures of the fleet from the Gaza Strip described.

The army has refused to say whether the material be returned.

Twitter has also been heavily used by both parties, occurred with the micro-blogging site with Tweets as the attack flooded, most of them written by the organizers fleet of comments in the live stream on the Internet.

But none of the tweets actually caused the boat. And Israel has so far only the service used to disseminate official information and not as an instrument for breaking news hour.

Chaim Shacham, Director of Information of the Ministry of Foreign Affairs, said that Israel increasingly is the area of digital media.

"In this case, it was clear to us that it will be a racing film," he told AFP, saying that the cameras were in the Navy helicopters and patrol boats.

Which film was part of the operational plan, "he said.

All videos by Israel were released carefully edited and do not stamp on scenes that the claims on behalf of Israel to explain, without what happened before or since.

Shacham rejects the argument that the matter presents a distorted picture of events.

The images of the vessel immediately things in context - which tells the story of the soldiers and demonstrators, which reach far into soldiers rappelling and beaten, "he said.

Although some of these images was not very "practical" for Israel, has claimed many troops, "said Shacham.

In Arabic and Turkish image is very revealing: it shows the jihadists on the boat were intended to overcome the hell of the soldiers, he said, pointing to interviews with Bulent Yildirim, head of the charity HHI Turkish.

But the analyst Yariv Ben Eliezer, Israel has the online efforts were too little and too late.

"We have lost the propaganda war, even before you start," said Ben-Eliezer, a management expert propaganda in the center of IDC Herzliya. "We have seen the world and Goliath" human rights ", to be regarded as David, so it's a lose-lose situation."

Israel says it should have done their homework and setting of the activists on board the ferry as "extremists" and before the departure.

"It will not work now because no one wants to hear," he said.


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