There is no secret that keyword research is probably the most important aspect of getting organic search engine traffic. Without proper keyword research, you may be using keywords that do not receive much traffic or not getting ranked well in search engines.
We all know that up to the first page of Google, preferably within the first 3 places, is the best way to catch most of the traffic. But, there is a key part of the keyword research should be done to determine if it can, in fact, the classification on the top three - and most people can not do it!
I'm talking about the evaluation of your competition - a step that is critical to their success and one, if ignored, can make you lose a lot of time going from the wrong keywords.
We all know that up to the first page of Google, preferably within the first 3 places, is the best way to catch most of the traffic. But, there is a key part of the keyword research should be done to determine if it can, in fact, the classification on the top three - and most people can not do it!
I'm talking about the evaluation of your competition - a step that is critical to their success and one, if ignored, can make you lose a lot of time going from the wrong keywords.
These are the 5 things to look for when evaluating the top 10 in Google:
While the Page Rank of itself is not an indicator of a top ranking that shows how "important" google thinks those pages competing. Not all pages are competing with a high PR? Can you match that? If not, then you may want to rethink your keyword.
If the 10 is filled with PR6 pages, you may want to continue, but if there are several PR3 or below which probably can wedge your way in. Sometimes the best PR pages are not optimized for the keyword and can beat them for backlinks getting better and do better onpage SEO.
2. Intention
Are the other sites targeting your keyword phrase? Are you in the title, URL, image and distributed throughout the content? Sometimes Google can not find good matches for the keywords and find the best thing he can. If this is the case with your sentence then you can SEO out these sites and navigate to the top.
For pages that are optimized for your keyword phrase, you can assume they have done the research for appropriate keywords and may be formidable opponents. You must have a good look at them and see if they can gain by optimizing or improving best backlinks.
3. Domain Age
year rule may be a factor in determining which site should get on top of each keyword phrase. After all, the old domain can not be faked or gamed for a larger domain can have some influence.
Having said that, generally depends on where the domain is in. I have seen some very old domains rank high in terms that were not really what it was concentrating on just because there was simply no one better. So while you should take the age of domains on page1 account, you have to weight this with the other elements of each page.
4. Number of links Back
For any new keyword that you target, you must have a link campaign in mind to look at the number of links back to your competitors have is critical. If everyone has a link further back than I ever could hope to achieve, then you may want to reconsider. Again, the amount of back links is not as important as the quality of those links.
Also, you want to see links back to the actual page will be competing with, not the domain. I do not mean to ignore you how many links the domain at all, because this may be a factor in the ranking, as many good quality links can mean that Google is perceived as one authority. But above all, just look at the links back to the actual page that will be competing with.
5. Quality Back Links
This is another critical piece of the puzzle of joint research keywords that many people are unaware. It is not enough to count only the number of back links a site has - you have to evaluate the quality of those links. You see, a page could have links to 5000, but pages are all PR0 PR0 domain search and many are reciprocal or nofollow then have little influence on the classification.
The types of links back you want to be on the lookout for those that have the keyword phrase as anchor text, which are dofollow and those pages that have public relations or the pages of the domains that have a high PR. These types of links have a direct influence on how high Google page ranks of your keyword phrase you have to be able to get more of the same types of links to beat your competitor.
Do keyword research correctly can be a time consuming task of enormous proportions. However, it is worth the time spent on the evaluation of their competence, because it can correctly display the keywords that you should really focus on getting organic traffic, and noted that it would only be a waste of time.
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